The Finals Feed campaign: McDonald’s food shared around a table with bold red campaign typography
01 / The campaignMcDonald’s · The Finals Feed

The idea

A feed worthy
of the finals.

Footy finals bring people together. So does Macca’s.

The Finals Feed brings those two rituals into the same conversation — from the best seat on the couch to the fans outside the stadium. A social-first campaign built around match-day appetite, playful headlines and unmistakable Macca’s energy.

Client
McDonald’s Australia
Project
The Finals Feed
Format
Social · Motion · Campaign imagery

02 / In the feed

Made for the
match-day scroll.

Big moments, bite-sized stories.
A little footy. A lot of appetite.

Winner winner McChicken dinner: McDelivery bag and a McDonald's football on the pitch
21

Liked by kanelbullarmonster and others

mcdonaldsau Winner Winner - McChicken Feast for Dinner

1 day ago

01 / Match-day appetite
Finals Feed dictionary-style campaign post with McDonald's burgers
17113

mcdonaldsau Maccas + Footy Finals = 🤝

25 Sep

02 / The Finals Feed, defined
A footy champion raises a McDonald's tray under falling confetti
97

Liked by loekversluis and others

mcdonaldsau Well Played, 🦁 🎉

September 26

03 / A three-peat deserves three courses

03 / In motion

From the couch.
To the crowd.

Same finals energy. Different perspectives. Social video brings the feed to life, from a match-day order to a conversation with the fans.

The Finals Feed / Social films
The match-day order
The match-day order
A feed with the fans
A feed with the fans

04 / Out of home

From the feed.
To the street.

Well Played, in the wild.
Billboards and bus shelters, timed to the finals.

Won by 2pts, Lost by 2pts billboard: two McDonald's soft-serve cones, one winning and one melting
Won by 2pts / Lost by 2ptsBillboard
Two bus shelter posters: a flying McDonald's cup for 'What a kick!' and a fries goal post for 'And he wins it for the Eels!'
What a kick! / And he wins it for the Eels!Bus shelters
Your finals destination billboard with fries standing in as stadium goal posts
Your finals destinationBillboard
The three-peat Finals Feed campaign artwork

05 / A winning combination

Footy language.
Macca’s flavour.

Confetti, stadium lights and a familiar red tray. The campaign pairs the visual language of finals footy with food front and centre.

Finals Feed Instagram story: the dictionary definition of a Finals Feed above a poll asking what the best footy finals feed is, with MACCAS as both options
Finals Feed story poll
One question.
An easy answer.
McDonald’sThe Finals Feed.
That’s a wrap.