The approach
Different spaces.
One Everyday.
A consistent brand, wherever everyday life happens.
This work brings Everyday Rewards together across advertising spaces and extends that familiar brand into social content for Everyday Mobile. The aim: a connected visual language that feels recognisable, whether it’s seen on the street or in the feed.
Bold colour, clear typography and people-first imagery give every execution a shared character, while leaving room for the message and the moment.
- Brand
- Everyday Rewards · Everyday Mobile
- Focus
- Brand consistency
- Spaces
- Advertising · Social · Motion
02 / Out in the everyday
Impossible
to walk past.
A familiar brand presence.
Built for real-world advertising spaces.
03 / In the feed
Same character.
Smaller screen.
Everyday Mobile social content.
A shared visual language, in motion.
04 / People at the centre
A little colour.
A lot of life.
At home, in the garden or out for the weekend. The photography brings the brand into familiar situations, with orange accents connecting the people, the products and the advertising.
05 / The brand in motion
One world.
Always moving.
Colour, shape and a clear message.
Everyday Rewards, brought to life.
Everyday Rewards.Everyday consistency.