Values you can see. — M+C Saatchi

The brief

Values you
can see.

A visual identity for M+C Saatchi’s social media and stationery, representing the company values in interesting ways.

Each value became its own illustrated world — a distinct palette, a cast of characters and a story that moves. The same artwork system carries across the feed, the films and the business cards, so the values feel lived-in rather than listed.

Client: M+C Saatchi Group
Project: Social identity & stationery
Formats: Visual identity · Social content · Stationery

02 / The values

Five values.
Five worlds.

Each value, illustrated as a place
you’d want to visit.

Walk in other worlds artwork: a jungle lagoon of giant donuts and a parachuting pastry — 01 / Walk in other worldsWe step through the looking glass. We knock curiously on different doors.

Run towards the fire artwork: a brain erupting like a volcano over a red mountain range — 02 / Run towards the fireWe see opportunities where others see problems.

Make uncommon sense artwork: a retro submarine spaceship circling a yellow planet in deep space — 03 / Make uncommon senseWe turn same-same inside out and upside down.

Roll as one artwork: three sloths with guitars walking through a jungle at sunset — 04 / Roll as oneOne team, one dream time. All of the time.

Be excellent to each other artwork: two mice in safari gear sharing tea by a ferris wheel — 05 / Be excellent to each otherWe play the ball, never the person.

03 / Stationery

From the feed.
To the hand.

The same worlds, printed.
Business cards for the M+C Saatchi Group team.

M+C Saatchi Group business cards, each value artwork with its own colour pairing — Business cards / One per valueM+C Saatchi Group

M+C Saatchi GroupMake uncommon sense.
Every day.