The work
Fresh thinking.
For every screen.
Food with character. Content with appetite.
A selection of Woolworths work spanning social content, seasonal imagery and outdoor advertising. Playful fruit characters, close-up food textures and colourful bakery moments bring different expressions of the brand into the feed.
From TikTok to Christmas stories and street-level campaigns, the work moves between small screens and bigger spaces.
- Brand
- Woolworths
- Formats
- Social · Motion · Outdoor advertising
02 / In the feed
A little playful.
Always fresh.
Fruit with a point of view.
Three social films, made for the feed.
03 / Behind the scenes
The team
behind the team.
Woolworths' Paralympics campaign, captured as it happened. Athletes, crew and the moments between takes, cut for the feed.
Woolworths / Paralympics behind the scenes
04 / Christmas in the feed
Bring
the magic.
Cherries, berries and a Christmas pavlova. Seasonal imagery becomes an Instagram post and a moving story, keeping the food front and centre.
05 / Beyond the feed
Small screens.
Big presence.
Seasonal magic and everyday freshness.
Out in the real world.
06 / Up close
All in
the detail.
The shine of a cherry. The texture of a blueberry. A freshly baked cookie. Close-up imagery puts colour, texture and appetite at the heart of the work.
Fresh thinking.For the feed and beyond.