01 / The campaign film
Do nothing.
Win Nothing.
The Australian launch of the Nothing Phone.
An invitation to stop, not scroll.
Optus × Nothing / Do NothingWatch on YouTube
The brief
A new phone.
A different ask.
Launch the Nothing Phone in Australia for Optus. On a shoestring budget.
We identified a cultural moment where brands were asking a lot of their customers. In response, we asked ours to do absolutely nothing, in exchange for Nothing. And, to our surprise, they did it.
- Client
- Optus
- Project
- Nothing Phone / Australian launch
- Formats
- Campaign · Social content · Activation
02 / In the feed
Nothing to do.
Something to share.
The challenge, through social.
Three films from the campaign.
03 / The activation
Doing nothing. In real life.
01 / 4
04 / The conversation
We asked for nothing.
They did it.
The campaign’s social conversation,
captured in motion.
05 / Stories from the challenge
A moment of nothing.
Out in the world.
The live activation,
seen through Instagram Stories.
Optus × NothingDo nothing.
Yes, really.
Yes, really.